There is nothing more deceptive than an obvious fact.

Scroll down


    A user experience designer and researcher with ten years’ experience of creating B2B solutions for the pharmaceutical, financial and risk industries. In 2018 I began contracting and have since applied my UX skills to web applications for shipping, audit, tax and accounting.

    I champion the user and advocate a user-centred approach to product development, balancing pragmatically user and business needs whilst considering technical constraints.

    In future engagements I am seeking to continue focusing on simplifying and improving the efficiency of products, crafting seamless experiences for users across a range of channels and industries.



    Find out a little more about me including my journey through various roles over the years, picking up important skills along the way. You can also download my CV from here.



    Several case studies focusing on my UX work, including end-to-end projects, the incorporation of user-centred design into an agile development process and the promotion of UX within the corporate setting.

    This section is password-protected, please contact me for access.


    QUX Tips

    Some one/two-pagers for you to download and keep on common UX tools and outputs.


    Research Methods

    How-to notes for quick reference on common UX processes.


    Design Approaches

    Introductory guides you can download on design techniques used by UXers daily.